Building a website is a massive job for one who knows so little about how websites are designed. Creating an attractive website requires a good deal of behind-the-scenes effort. Even with the oh-so-helpful DIY website-building companies, there is still so much to think about: aesthetics; functionality; primary purpose; short-term and long-term goals; balancing "wants" with technical obstacles.

All of this and more guided me in creating a new website for Birchtree Studio, and forced me to dig deep to envision what this business could be.

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